![]() Nearly 4,000 miles and 7-hours separate the Bevy Long Drink team at Boston Beer Company from the creative minds at TBWA\Helsinki, but no distance is too great to tell the story of this Nordic-inspired refresher. Because let’s face it, Finnish summer and winter are pretty much the same even though they land on different months – or as traditional native irony puts it, “yes, the Finnish summer is short, but luckily there’s not too much snow.” Golfing in the snow, sunbathing under the Northern Lights and a pool party around an ice-fishing hole are twists on traditional Finnish summer activities on display in the new campaign rolling out this spring. “Finnish Summers” helps drinkers warm up to the Long Drink with the coolest campaign everĬreated in partnership with TBWA\Helsinki, the Bevy Long Drink launch campaign, Finnish Summers shines a light on the enigmatic realities of Nordic life. we tapped into the mindset of the happiest country on earth,” explains Lesya Lysyj, Chief Marketing Officer, Boston Beer Company. To introduce Finland’s best kept secret to the U.S. Through Boston Beer Company’s ongoing research and constant innovation, we’ve developed the Bevy Long Drink – easy drinking with an ABV of 5.8%, our take on this Nordic classic packs flavor and a punch – perfect for any occasion. “We know drinkers are searching for the sessionable refreshment but don’t want to sacrifice taste. drinkers on the search for the next best thing. ![]() Inspired by traditional Finnish cocktail, the ‘Long Drink,’ the makers of Bevy Long Drink are going the distance to tell its story to U.S. But it’s the perfect scenario to introduce Bevy Long Drink, a new hard citrus refresher from the Boston Beer Company to the U.S. To many, these would not be considered ideal filming conditions. Full details are below.īOSTON / HELSINKI – Imagine this: it’s early winter in Lapland, the thermometer shows -13☏ and there’s a total of 141 minutes of daylight per day. in Boston, Massachusetts has announced a new ad campaign for the company's new Bevy Long Drink, inspired by a traditional Finnish cocktail. It is sold as a 6-pack and would be available around other malt beverages.The Boston Beer Co. The Bevy Long Drink is available at various retailers. Although this Finnish style beverage might have been born out of a winter event, it will be quite delightful on a warm summer day. The balance of the brightness of the citrus with the punch of the juniper makes the flavor quite enjoyable. While there are two flavors available, the Hard Citrus Refresher seems to capture the classic taste of this traditional cocktail. It is in a way a touch of flavor that adds to the refreshing qualities. Unlike those old-school gins, the herbal qualities entice yet not overpower. The juniper notes are present yet not overly pungent. Whether enjoyed as an aperitif or just an afternoon sipper, this beverage isn’t as potent as the traditional cocktail.īut, the essence of the Finnish cocktail is clear. With a ABV of 5.8%, it lends itself to a more sessionable type beverage. Available in two flavors, Hard Citrus Refresher and Hard Berry Refresher, this version captures the essence of the original cocktail but adds a note of approachability.Ī post shared by Bevy Long Drink example, unlike the traditional cocktail, Bevy Long Drink is a malt beverage. The Bevy Long Drink brings a taste of that traditional Finnish cocktail to the canned cocktail format. ![]() Whether drunk on a chilly winter night or a warm summer day, the cocktail is bright, refreshing and an easy sip. The Long Drink is a relatively simple cocktail that usually combines gin, grapefruit soda and tonic. Although some drinkers might have recognized the reference, others might not have appreciated that the term is more than just a name.Īs part of the 1952 Summer Olympics, the Finnish government commissioned a special drink to serve guests. When Boston Beer Company introduced Bevy Long Drink, it came with a little explanation. Just because there isn’t a laundry list of steps to create that refreshment doesn’t mean that the flavor should be flat. ![]() While many classic cocktails have been packaged in this convenient format, many people are looking for beverage innovation. Even though the at-home cocktail bar might have all the tools of the trade, the convenience of a pour and enjoy beverage has its place. ![]() The canned cocktails market has exploded over the past year. For those looking to quench their thirst, this Finnish cocktail is waiting to be enjoyed. In an effort to shake up a new cocktail trend, Bevy Long Drink brings a vibrant sip to the canned cocktails market. ![]()
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